Advertising campaigns
When it comes to advertising campaigns, Facebook and Google offer distinct advantages, and understanding their differences can help you make the right choice for your business.
Facebook, also known as Meta campaigns are often easier to start with. The platform provides built-in tools to manage incoming leads without the need for external infrastructure. This makes Facebook ideal for businesses looking to get started quickly, as the platform is user-friendly and already set up to handle lead generation. You can create ads and immediately start collecting leads through Facebook’s forms, simplifying the process of connecting with potential clients. Learn more about our Meta Advertising!
On the other hand, Google campaigns require a bit more upfront setup. To run a successful Google ad campaign, you need a Google Business Profile, functional website, a lead generation form, and ideally, a Client Relationship Management (CRM) system like HubSpot to manage and nurture those leads. However, while Google campaigns involve more components, they offer long-lasting benefits. The leads generated tend to be more targeted, have a longer shelf life, and often cost less over time. This, along with first-time credit options, makes Google an excellent choice for businesses aiming to establish a long-term pipeline of high-quality leads. Learn more about Google Advertising.